“Changemakers – Youth-led action against plastic waste” empowers students with the knowledge and tools to manage plastic waste sustainably. Soceo evaluated the project with a baseline and an endline KAP study, where knowledge, attitudes and practices of students were measured before and after the program.
The studies show that participating students increased their knowledge on plastic waste significantly: For example, only 5% knew before Changemakers that ingested plastic waste is harmful to humans and animals; afterwards, 84% did. The students also changed their behaviors and attitudes: For example, 53% said they would usually say something against littering – before participating in the program, the figure was 14%. Besides that, more participants put their waste in a trash can at home, instead of throwing it out on the open road. This figure decreased drastically from 46% to 5%.
Almost every student would recommend the program to their friends and stated that Changemakers has played a major role in increasing their willingness to care for the environment.